Griffith plays a captain of industry who hires an ad agency (Shatner and Gortner). The agency tries to sell Griffith on a campaign shot in Baja, California. Griffith won't sign without all of them seeing Baja first-hand: on a dirt-bike road trip fraught with danger.
Inadvertently, a 14-year-old girl in the late American 1960's is sucked into an odyssey of sex and drugs. She eventually seeks help.