Bing and a buddy drive to the college town where Bing's penpal, a billboard model, goes to school. Little does he know he's being pranked by one of her male classmates.
All the qualified men line up to be chosen, as an heiress advertises that she will marry the man with the most interesting mustache, that marriage which comes with a mansion. John Syrup Soother wins the marriage to who he believes is the heiress, Olive Palmer, a tank of a woman who has lost her beauty with age. But he learns that he his betrothed is not the heiress, Diana Palme...
A mother and daughter are in a fix because their mortgage payment is due and they can't make it--and the heartless landlord is about to foreclose on their house and throw them in the street. Their son Jack, who is in jail, finds out about their plight and breaks out in order to enter his horse in the steeplechase race to win enough money to pay the mortgage.